Service
Digital Marketing & Social Media
Assessment of existing channels, positioning and editorial line, publishing calendar and routine, with measurement of what was published and what got a response. The contracted scope is the method and the operation: there is no promise of reach, followers or conversion, because none of those numbers depends on the executor alone.
What is delivered
What is delivered
Evidence of delivery
Editorial calendar, brand guide applied to the channels and a periodic publishing report.
- Assessment of current channels and a reading of direct competitors
- Positioning, editorial line and tone-of-voice guide
- Editorial calendar with topic, format and owner
- Production and publishing under an agreed routine and approval flow
- Periodic report of what was published and what got a response
Scope
What's included
Each track is contracted on its own or combined. Whatever does not fit your operation stays out of scope — and out of the price.
Assessment and positioning
A reading of current channels, the audience already arriving and direct competitors. Defines what the brand says, to whom and in what voice.
Editorial line and calendar
Topic, format and owner defined in advance. That is what separates presence from posting whenever there is spare time.
Content production
Copy, artwork and short video produced within the brand guide, per channel format — feed, story, vertical and technical post.
Community management
Replies, moderation and triage: commercial becomes a lead, a fault becomes a ticket, and noise stops circulating.
Paid media
Targeting, budget and testing run with the hypothesis stated up front, so the result can be read — not narrated afterwards.
Listening and monitoring
Brand mentions outside owned channels, including public complaints, which is usually where reputation is actually decided.
SEO and search presence
Content, structure and business listing to show up in organic search — including LinkedIn and the company profile a B2B buyer checks before answering an email.
Email and owned audience
List, segmentation and nurture sequences. It is the only channel that does not depend on someone else algorithm.
Publishing automation
Queue, scheduling, approval and multi-channel publishing from a single calendar — with the human approval step preserved before anything goes live.
Paid media scaling
Campaign structure by funnel stage, creative testing, reading of CTR, CPA and ROAS, and the decision of where to add budget. Scaling is a data decision, not a hunch.
AI-assisted production
Copy variations, cuts and captions generated with AI, always human-reviewed before publishing. OPTIONAL: the contract states whether it is used, and what is never generated.
AI-assisted listening
Classification of mentions, sentiment and topic at a volume nobody reads by hand. Deciding what to do about it stays human.
Periodic reporting
What was published, what got a response and what changes next cycle. No isolated vanity metric.
Next step